Pricing Research
Pricing research identifies price points that maximise both product adoption and profit margins.
What We Do
We test pricing through surveys assessing perceived value, price sensitivity, and willingness-to-pay. Advanced modelling analyses how price impacts predicted trial and purchase intent across segments.
Results size price elasticity, optimise price-pack architecture, and indicate thresholds triggering substitution. This maximises revenue while avoiding sticker shock.
Optimised pricing strategies are validated through behavioural modelling of anticipated purchase rates. We continue testing price perceptions and elasticity post-launch, leveraging sales data to calibrate models predicting purchase rates at various prices. The end goal is a pricing strategy grounded in consumer value perception while delivering profit upside.
Key Benefits
Key Benefits
Consumer value based
Research identifies optimal prices aligned to product positioning and value delivered.
Revenue optimisation
Modelling determines pricing scenarios that maximise both adoption and profitability.
Reflects segmentation
Analysis indicates pricing variation tolerances across identified consumer cohorts.
Post-launch tracking
Ongoing research calibrates models predicting sales velocity across price ladders based on actual response.
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Through close collaboration, we unlock transformative growth that fuels your organisation's most ambitious goals.