We are a user experience and market research firm. Blending data, research & consulting to transform challengers into leaders complexity into clarity challengers into leaders complexity into clarity challengers into leaders complexity into clarity

Future-proof strategies through data-driven consumer trend forecasting.

Services

Bespoke Reports and Forecasts

Trend Identification and Analysis

Trend Consulting

Achieve true customer centricity with deep customer understanding.

Services

Qualitative Research

Quantitative Research

Data Science

Ethnographic Research

Market and Category Research

Segmentation

Survey Design

Need State Analysis

Evolve products through continuous consumer validation to meet and exceed expectations.

Services

User Experience Design (UX)

Customer Experience Design (XD)

Claims Testing

Concept Testing & Optimisation

Packaging Optimsation

Pricing Optimsation

Decode consumers to strategically craft brands that fuel growth and increase equity.

Services

Brand Strategy

Brand Architecture

Brand Expression

Brand Purpose & Positioning

Brand Tracking

Portfolio Optimisation

Trend Forecasting

Future-proof strategies through data-driven consumer trend forecasting.

Services

Bespoke Reports and Forecasts

Trend Identification and Analysis

Trend Consulting

Consumer Insights

Achieve true customer centricity with deep customer understanding.

Services

Qualitative Research

Quantitative Research

Data Science

Ethnographic Research

Market and Category Research

Segmentation

Survey Design

Need State Analysis

Product Development

Evolve products through continuous consumer validation to meet and exceed expectations.

Services

User Experience Design (UX)

Customer Experience Design (XD)

Concept Testing & Optimisation

Packaging Optimisation

Pricing Optimisation

Brand Intelligence

Decode consumers to strategically craft brands that fuel growth and increase equity.

Services

Brand Strategy

Brand Architecture

Brand Expression

Brand Tracking

Portfolio Optimisation

For:

Approach

We help our partners not only understand what has happened and is happening but what will happen. Making experiences more valuable to customers while simultaneously increasing customer lifetime value for businesses.

True Depth
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We embrace a holistic approach that combines forward-thinking vision with introspective depth. This allows us to infuse every project with a diverse array of expertise, ensuring broader perspectives and innovative outcomes that truly resonate.

Future Forward
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At the intersection of tomorrow and today, we uncover the future of consumer desire. Our meticulously curated foresights provide an intimate view into the hearts and minds driving market change. Blending behavioral understanding, global expertise, and data dexterity, we empower brands to craft with confidence and trade on trend.

Hyper Present

We uncover actionable insights through rigorous analysis grounded in a nuanced understanding of local contexts. Our qual+quant capabilities deliver a multidimensional view of your consumers today to inform innovation. As your embedded research partner, we identify connects & gaps to pinpoint white space opportunities and realign efforts to drive resonance.

Focus

Our expertise spans various industries, with a primary focus on digital-first companies in the technology, fashion, and consumer goods sectors.

Crouss Forecast

2024 Trend Report

Discover the trends that will define the coming year.

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