Brand Architecture

Brand architecture defines the structure and relationships between brands and sub-brands within a company's portfolio.

Brand Intelligence 4

What We Do

We help optimise architecture by auditing current strategies, identifying issues and opportunities, and evaluating potential scenarios. The goal is to build clarity of brand roles and minimise fragmentation, overlap, or cannibalisation. An effective architecture creates synergy between brands to maximise market coverage and growth.

Key Benefits

Key Benefits

Observing real behaviours

We embed within consumer contexts to observe actual behaviours rather than relying on what people say.

Enhance synergies

Identify opportunities for brands to interact in ways that are complementary and mutually reinforcing.

Increase efficiency

Consolidating or phasing out weaker brands helps focus investment on those with the most potential.

Guide innovation

Architecture strategies define "white space" and guide introduction of new brands or extensions to fill portfolio gaps.

Work With Us

Lets start a conversation.

Through close collaboration, we unlock transformative growth that fuels your organisation's most ambitious goals.