Brand Architecture
Brand architecture defines the structure and relationships between brands and sub-brands within a company's portfolio.
What We Do
We help optimise architecture by auditing current strategies, identifying issues and opportunities, and evaluating potential scenarios. The goal is to build clarity of brand roles and minimise fragmentation, overlap, or cannibalisation. An effective architecture creates synergy between brands to maximise market coverage and growth.
Key Benefits
Key Benefits
Observing real behaviours
We embed within consumer contexts to observe actual behaviours rather than relying on what people say.
Enhance synergies
Identify opportunities for brands to interact in ways that are complementary and mutually reinforcing.
Increase efficiency
Consolidating or phasing out weaker brands helps focus investment on those with the most potential.
Guide innovation
Architecture strategies define "white space" and guide introduction of new brands or extensions to fill portfolio gaps.
Work With Us
Lets start a conversation.
Through close collaboration, we unlock transformative growth that fuels your organisation's most ambitious goals.