Beauty & Personal Care
We put the human back in the beauty business, ensuring your brand has model allure.
What We Do
In an appearance driven world, beauty brands rely on our insights to stay relevant, deliver transformations, and connect with consumers' innermost aspirations.
Our Solutions
Need State Analysis
Assess product claims that create compelling emotional and functional benefits. Test alternative claims to fine-tune language and optimize appeal for targeted demographics.
1.5%
1.0%
Packaging Research
Evaluate form and function to enhance in-store and ecommerce shelf presence. Digital modeling gauges visual, haptic and ergonomic elements for intuitive navigation and sustainable solutions.
Pricing Research
Identify value thresholds, drivers of willingness-to-pay and strategic tiers across user segments, geographies and channels. Pricing studies enable premiumization optionality or value message sharpness.
1.4%
1.5%
Social Listening
Monitor beauty conversations across social platforms. Analyse trends in product feedback, influencer engagement and community dynamics. Derive actionable strategies to cultivate authentic connections.
