Portfolio Optimisation
For companies managing multiple brands and products, optimising the portfolio is crucial for growth.
What We Do
We help streamline portfolios by evaluating brand roles, identifying duplication and "white space", and modelling the revenue potential of different mix scenarios. Advanced analytics quantify cannibalisation effects and upside opportunities to inform decisions on consolidating, extending, or acquiring brands. The goal is an optimised brand portfolio aligned to business strategy.
Key Benefits
Key Benefits
Increased efficiency
Streamlining portfolios by eliminating duplication improves marketing productivity and ROI.
Revenue growth
Modeling helps reallocate resources to brands and products with the most sales potential.
Innovation guidance
Gap assessment provides direction on where to fill portfolio holes via organic innovation or acquisition.
Stronger brand equities
Pruning portfolios to focus on differentiated brands strengthens their positions and brand equities over time.
Work With Us
Lets start a conversation.
Through close collaboration, we unlock transformative growth that fuels your organisation's most ambitious goals.