Market and Category Understanding

Having a detailed understanding of your target markets and categories is crucial for identifying growth opportunities and developing effective brand strategies.

What We Do

We provide data, insights, and advisory to help brands deeply understand market dynamics, consumers, and competitors.

Key Benefits

Quantify market sizes and potential

We can size markets, segments, and niches to quantify opportunity spaces. Growth potential analyses reveal areas prime for penetration versus maturity.

Map the competitive landscape

Detailed views of brand positions, associations, equities, and performance provide perspective on competitor vulnerabilities and points of differentiation.

Identify consumer needs

Techniques like ethnography, social listening, and community panels uncover consumer pain points, unmet needs, and desires. This steers innovation.

Track micro-trends

Ongoing tracking of subtle shifts in consumer attitudes, language, and behaviour provide an early read on emerging trends. This allows brands to capitalise on changes.