Social Listening
Social listening allows us to analyse conversations happening on social platforms to gain market insights and trends.
What We Do
We track and analyse social data across various media sources. This provides a pulse on market dynamics, brand associations, and evolving trends.
Our consultants contextualize social data using frameworks to translate signals into actions. For example, social data may be analyzed to size new innovation spaces, evaluate campaign resonance and messaging, benchmark brand health, or track shifting audience interests. The unprompted nature of social data provides authenticity. We blend social listening with survey-based trackers and other data assets to form comprehensive intelligence.
Key Benefits
Key Benefits
Real-time pulse
Social data provides a real-time barometer of consumer attitudes as conversations unfold.
Audience targeting
Social profiles and posting patterns allow more refined audience segmentation.
Campaign feedback
Social reaction reveals campaign creative resonance, message memorability, and conversation drivers.
Trend identification
Emerging trends, behaviours, and linguistics are spotted early as they diffuse through social spheres.
Work With Us
Lets start a conversation.
Through close collaboration, we unlock transformative growth that fuels your organisation's most ambitious goals.